We will have a mixed line-up of Singaporeans, Malaysians and Jakarta/Medan Indonesian Chinese who are based in Singapore or reside in Singapore periodically to reflect the diversity of the Chinese community in modern Singapore.
We differ from existing local YouTube scene with more frequent use of Mandarin, while also differing from Singapore's mainstream mandarin television by featuring the informal Mandarin and English that we speak instead of standard Mandarin and standard English seen on government-affiliated TV shows. We will also cast our artistes in a multi-racial environment, so from time to time we will also feature Malay, Indians, Eurasians, Filipinos, white and mixed-race artistes among our Chinese/east asian casts.
Sapphiro Media aims to focus on the Mandarin portion of Singapore and Malaysia first, before branching out to Jakarta/Medan parts of Indonesia, Taiwan, Hong Kong, Mainland China, Vietnam and Thailand.
Our ultimate goal is to be able to consistently produce high quality pan-ASEAN music videos and movies.